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Pepper Palace
The Hottest Shop on the Web

Pepper Palace was founded by Craig and Tanya Migawa in 1989 as a kiosk in a Central Wisconsin Mall and soon expanded to include two inline retail locations. After successfully operating in Wisconsin for eight years, a family trip inspired a move south to Gatlinburg, Tennessee. Pepper Palace opened their first Gatlinburg location in 1997 in a small storefront on the outskirts of town. Several moves were made to better, larger locations until finally reaching its current location in 1999, a 3000 square foot spot in a prominent Gatlinburg Mall. This was, and continues to be, the largest spicy themed specialty retail location in the world. Pepper Palace entered the online arena in that same year by launching pepperpalace.com.

Pepper Palace began expansion efforts by introducing an innovative private label program in 2006 and by opening a distribution center and corporate office in 2007. Pepper Palace's second retail location was opened in 2008 in Myrtle Beach, South Carolina. Expansion continued with openings in Saint Augustine, Florida in 2009 and a second Gatlinburg location and a Branson, Missouri location in 2011. Growth accelerated in 2012 with openings in New Orleans, Chicago, Charleston, Panama City Beach, Sarasota, The Mall of America and the first venture onto foreign soil with the opening of a location on the Canadian side of Niagara Falls.

In the midst of this expansion, Pepper Palace branched out by opening King of Fire Sauce Distributors in 2010 to meet the wholesale needs of other specialty retailers. King of Fire has continued to supply accounts both large and small and is today the fastest growing spicy themed wholesaler in the nation. A commercial kitchen was opened that same year and has continued to produce products for both the retail locations and wholesale customer for the last five years. The kitchen has been continually expanded and automated to meet growth on both the retail and wholesale fronts.

Today, Pepper Palace operates over 30 retail locations in the US and Canada and plans expansion into the West, Northeast and Midwestern US and Central Canada. International expansion is on the horizon as well. Pepper Palace is a privately held corporation that has won hundreds of National Awards for product, marketing and flavor. Pepper Palace prides itself on exceptional customer service and professionalism, but feel that maintaining this should be a joy rather than a chore. Hence our Mission Statement:

Purpose (what we do)

Pepper Palace exists to help our customers cultivate a more joyful and memorable culinary experience, both in their home and in our retail stores.

Mission (why we do it)

Pepper Palace, the Planet's #1 Hot Shop, encourages a fun and fiery environment for everyone. We create the Spice Life experience with our small batch, handcrafted, natural, and award-winning products. Pepper Palace believes that food should be memorable with a taste that consumes you.

Our goal (yea, that)

To become the industry leader in gourmet condiments, specializing in spicy foods.

Hybrid Peppers (Reaper, Pepper X, etc.)

The search for the hottest cultivars on the planet has led to a culture of creating hybrids. As these hybrid peppers are verified and made available, Pepper Palace will craft awesome products with them.

Products (the sauce!!)

We believe that everything on a Pepper Palace shelf should be high quality, both inside the bottle and on the label. We maintain a commitment to deliver small batch, handcrafted, natural, award-winning, and often pain inducing products.

Ingredients (stuff that grows)

We are always searching for fresh ingredients to create clean recipes. From 100% natural lemon and lime juice, to fresh jalapenos, we want our ingredients to be as clean and natural as possible.

Customers (folks that pay our wages)

Whether it is in a Pepper Palace store, or ordering online, we want our customers to feel the Pepper Palace experience any time they interact with us. We also aim to ensure every customer feels like a friend of the Pepper Palace family.

Staff (Certified Chileheads)

We believe that all Pepper Palace employees and management have the right to be treated with honesty, respect, and kindness.